PE/VC · the practitioner's lab Report cover Chapters Lab

Sector thesis canvas

Pick a template (AI applications, deep-tech, space) or start blank. The six fields force a thesis to be falsifiable — what's changing, who pays, what stops a fast follower, and what we won't fund.

1 · Macro change

The thing that's actually different in the world. Concrete and recent.

2 · Buyer

Who pays. Function · budget line · internal sponsor.

3 · Business model

How the buyer is charged. Recurring? Per-use? Take-rate?

4 · Defensibility

What stops a fast follower or a hyperscaler from eating the category.

5 · Disqualifiers

What we will not invest in, even if it looks adjacent.

6 · The next 18 months

Two or three companies we expect to surface that fit the thesis.